Claiming to cut 18+ scenes in manga and anime, the studio president had to apologize

However, his statement was immediately strongly opposed by the Otaku community. Because according to them, doing so is like throwing away values ​​and culture MangaAnime Japan just to chase profits and expand the market to the West.

Mr. Takeshi Natsuno – President and CEO of Kadokawa Corporation.

TAIHEN Entertainment page recently reported that on July 21, in the news program “ABEMA Prime” broadcast on Abema TV, Mr. Takeshi Natsuno – President and CEO of Kadokawa Corporation had a number of views on publicizing sensitive images of women (in bikinis) on magazine covers as well as other “cool” images in manga, anime and light novels.

Accordingly, this president believes that in order for Japanese manga, anime, and game works in general to increase in revenue and reach more Western fans, the most urgent thing is to limit or eliminate them. images and sensitive content. The reason he gave is because currently most Japanese manga cannot pass content censorship from AppStore and GooglePlay, resulting in them not being sold or stored on platforms owned by Apple or Google.


As soon as the program aired, Mr. Takeshi Natsuno’s opinions were unanimously opposed by the Otaku community, and at the same time the stock price of Kadokawa Corporation (owner of the publishing house of the same name) also began to fall deeply. On July 27, an apology statement appeared on the group’s official website, “The company’s president gave opinions that are not appropriate to his position. The comments on the program are not related to the company’s business policy and the chairman himself deeply regrets it.” To express his sincere acceptance of his mistake, Mr. Takeshi Natsuno also voluntarily reduced his salary by 20% for the coming August, September, and October.

Although limiting sexually suggestive images in publications that can reach children is a welcome thing, in the minds of most of the Otaku community, this is synonymous with trashing. abandon all the strengths of Japanese manga.

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