In the draft referendum titled “Management measures online games (draft)”, Chinese lawmakers have introduced a series of strong measures to sharply increase management of online games. It should be noted that this is just a draft and is only being released to collect comments from the public.
The main content of this draft is to prohibit online game publishers from offering deposit incentives that are addictive, such as first-time deposits, daily logins, cumulative deposits… and prohibit sales. gacha feature for people under 18 years old. In addition, approvals to allow the release of online games will also be tightened.
This bill is certainly a huge blow to China’s gaming industry, with a large number of online games making money by “inviting” players to deposit as much as possible. The measures mentioned above are all key cards for Chinese publishers to earn profits. If this draft is approved, it will most likely become a mourning bell for countless online games that are “doing well” in the country of billions of people.
Another area that is also heavily affected by this bill is none other than titles gacha gameheaded by MiHoYo with strategic cards like Honkai Impact 3, Genshin Impact, Honkai: Star Rail and soon this is Zenless Zone Zero. All of these are gacha games that make unlucky players have to spend a lot of money to own their favorite character. It is important to know that a very large number of gamers playing these games are under 18 years old.
It’s unknown how this information will affect many people’s favorite games like Genshin Impact or Honkai: Star Rail… but shares of Tencent and NetEasetwo giants in the Chinese gaming industry with countless “blood-sucking” online games, have decreased by 12% and 16% respectively.
