Electronic Entertainment Expo is also widely known as E3 Exhibition – which was once the gaming industry’s largest media and conference platform, has officially been “decommissioned”. After more than two decades of existence as a showcase for the U.S. and global video game industry; failure of E3 is said to come from competition from new competitors, partner withdrawals and changing audience habits during the pandemic.
Stanley Pierre-Louis, president and CEO of the nonprofit trade association representing the interests of the gaming industry in the United States, shared:
In 2018, Sony PlayStation decided to withdraw from E3, causing a domino effect of other developers and companies also absenting themselves from the event. Just over a year later, Geoff Keighley, a former E3 contributor and journalist, announced that he would no longer be working on the event, focusing on his own shows.
The pandemic further exacerbated E3’s difficulties, when quarantine orders forced some game publishers to apply online press conferences, which somewhat limited the interaction of the gaming community. with events.
Before E3, the video game was showcased at the Consumer Electronics Show in Las Vegas but that didn’t last too long. E3 was then created by ESA as a trade show for retailers to meet game publishers and creators.
E3 quickly grew into a major media event. Nintendo, Sony and Microsoft respectively introduced Wii game consoles, PlayStation 3 and Xbox 360 at an E3 exhibition in 2005. This exhibition is also known as the event that brings major exclusive information to the gaming community for the first time.
